John Baron MP opens McDonalds’s ‘Click and Collect’ service in the Eastgate Centre, Basildon

John cutting the ribbon

On Friday 18th May, John Baron MP officially re-opened the McDonald’s restaurant at the Eastgate Centre in Basildon. The restaurant, owned by franchisee Gen and Ayhan Isikgun, has undergone a digital transformation, offering customers more options on how they order, including the new ‘click and collect’ service. The new mobile app is one of the latest innovations from McDonald’s focused on improving and enhancing the restaurant experience for customers. The new app means that customers can order when and where they want and at their own pace, without having to queue. They can also redeem offers and access menu updates, customising them so it is tailored to their preference.

It’s simple – order, check in, pay & collect:

? Order – open the app and select your meal
? Check in – when you arrive at the restaurant scan the code at your mobile order check-in point which is clearly signposted in your restaurant, then pick where you would like to eat; table service, eat in, or take out. You will be given an order number
? Pay – pay immediately via the app using your credit or debit card
? Collect – keep an eye out for your order number and collect when ready
? Enjoy!

John said:

“It was great to visit the newly transformed McDonald’s at the Eastgate Centre and to see first-hand the investment Gen has continued to make in her restaurants across Basildon, which will employ 100 more people this year alone. Congratulations to Gen and her team for the new features at the restaurant and for the work they do in the local community.”
Gen Isikgun said:

“I’m proud to be able to offer customers more choice as to how they enjoy their McDonald’s experience with this new digital store. McDonald’s is committed to harnessing digital innovation to provide our customers with the food they want, when and how they want it, as seen with the addition of mobile ordering. We anticipate ‘click and collect’ being very popular particularly when people are in a hurry and on-the-go.”

Notes to Editors

1. The attached photo shows John cutting the ribbon

2. Other changes made to the restaurant also help customers enjoy their local restaurant in a way that works for them. Self-service kiosks mean visitors to the restaurant can order at a speed that suits them, while easily accessing nutritional information and making informed food choices. The digitalisation of the restaurants has also made table service possible, with McDonald’s being the first in its category to offer this. The introduction of this service has also provided the crew with more opportunities to interact with customers and build valuable soft skills from working front of house. Customers in certain areas of the UK are also able to enjoy McDonald’s from the comfort of their own homes, with the introduction of McDelivery to select locations last year. Over 80% of McDonald’s restaurants across the country have been digitally transformed in the past three years, by the end of 2018, all McDonald’s restaurants in the UK will offer customers an enhanced digital McDonald’s experience.

3. Regarding McDonalds, For more information, interviews or images please contact:
Red Consultancy Geraldine Sherwin: geraldine.sherwin@redconsultancy.com
020 7025 6451